Gary Vaynerchuk

As my dad met with Gary Vaynerchuk for a second time this year he naturally wanted his video to look the best it could be with the very warm colours toned down. I removed mistakes, stutters, and pauses.

After correcting the colours I also reduced the blindingly white background among a few other changes to improve the quality of the video.

Before and After Colour Correction

For the beginning of the video I wanted to capture the viewers attention straight away with a compilation of the multiple moods throughout the interview. Below is a gif of said intro.

Intro

Finally I needed to make a thumbnail for the video and is shown below. I had the background of the first greeting exchanged; then Vaynerchuk laughing and ranting on either side of the photo, once again showing the variety of moods through out the interview.

Thumbnail

You can find the full edited video below.

I also helped him repackage the video into smaller snackable sized content that could be repurposed across Twitter, Instagram, LinkedIn, etc. Here is an example of a short clip that was resized and shared across all social channels.

Here is an example of repurposing a clip of the video for Twitter.

Here is another example of resizing and repurposing another short clip that enabled him to repackage a key message from the interview for an Instagram audience.

Audiograms enable you to take short audio clips and pair them with an image to share teasers when promoting your podcast episodes across social media. I stripped out the audio from the video to create another piece of sharable content.

When you hit play, there is often an animation of a moving audio wave. It’s incredibly easy to create aesthetically pleasing designs that audiences love to share using apps such as Wavve and Headliner.

What I enjoyed most about this project was editing one ten minute video to share on YouTube. But then repurpose key elements and big talking points of the conversation by turning into multiple pieces of content to be shared across many social platforms.

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